I take a creative, human-centred approach to web design and digital marketing, with an emphasis on authentic brand storytelling and user experience design, to promote meaningful connections between brands and consumers.
I am first and foremost a storyteller, so let’s start there. I’ve loved telling stories for as long as I can remember. When I was younger, I wrote with fiendish determination and got into the habit of always carrying a pad of paper and pen with me lest I should forget an idea throughout the day.
I followed my heart and studied creative writing & English literature in university even though I knew it would be tough finding a decent job after graduation. My plan was always to be a novelist and I was quite prepared for the starving artist life, but after graduation I found that my most sought after, employable skill was my ability to write and edit. I started out managing social media accounts, and eventually began producing all kinds of digital and print marketing content. It turned out that being a novelist wasn’t the only game in town for a writer and I was hooked!
In addition to being a storyteller, I am a fanatic about organization. I love to tackle a mess of information, break it down into categories and subcategories, and organize it in the most efficient way. In another life I could have been a scientist, or a librarian, but in this life, I’m a web designer.
Web design is where my love of storytelling, design, and organization intersect. Over the past five years, I’ve had the opportunity to work on a variety of projects to develop creative solutions that suit the specific needs of my clients.
If you think I would be a good fit for your brand, let’s connect! I’m always happy to take on new projects, and I never shy away from a challenge!
Below is a list of specific skills and experience I have in the area of website design and digital marketing.
Design Research – Strategies such as data analysis, user personas, and user flows that help guide decisions about website and content design,
User Experience Design (UX) – Research-based website design that prioritizes the experience of the end user and considers factors such as accessibility and mobile device responsiveness.
Information Architecture (IA) – The process of structuring and organizing information within a website to ensure intuitive design and a positive user experience.
User Interface Design (UI) – Elements like buttons, drop down menus, check boxes, etc. incorporated into the website design that help users navigate content.
Wire Frame Drawings, Mock-Ups, and Storyboards – Techniques employed throughout the design process.
On-Page SEO – Structural elements within a website that contribute to search engine ranking such as meta titles, tags, and keywords.
Writing for SEO – Optimizing written content on a website for search engines to improve search engine ranking.
Layout & Document Formatting – Understanding of grid theory in designing pdf documents such as catalogues, flyers, and buyer’s guides.
Remarketing – Pay Per Click (PPC) advertising to promote eCommerce sites and events.
PROGRAMS & APPS
- Adobe InDesign
- Adobe Photoshop
- Adobe Spark
- Facebook Ads
- Google AdWords
- Google Analytics
- Google Drive
- Ink Scape
- Mail Chimp
- Microsoft Excel
- Microsoft Publisher
- Microsoft Word